Category: Industry Insights

Wall murals are becoming a popular trend in Ugandan homes and offices, transforming plain walls into vibrant expressions of art and culture. These murals reflect personal style, local heritage, or motivational themes, enhancing aesthetic appeal and inspiring creativity. Many opt for nature scenes, abstract designs, or Kampala’s bustling life. Affordable techniques include hand-painting, stencils, or vinyl decals. Tips for a successful mural: choose durable paints, consider lighting, and collaborate with local artists for unique touches. Businesses use murals for branding, while homeowners create statement walls. This growing trend blends artistry with functionality, making spaces more dynamic and culturally resonant across Uganda.

Interactive print marketing enhances traditional materials like flyers and packaging with augmented reality (AR), creating immersive customer experiences. By scanning printed graphics with a smartphone, users access digital content such as videos, 3D animations, or exclusive promotions. AR bridges the gap between physical and digital marketing, boosting engagement and brand recall. Businesses can use AR flyers for interactive promotions, while AR packaging adds value by offering product tutorials or loyalty rewards. This technology increases conversion rates by making ads more dynamic and measurable. Easy to implement with QR codes or AR apps, interactive print marketing delivers innovation, making brands stand out in a competitive market.